In the News

The Importance of Eating “No Sugar Added” Snacks

Oct 18, 2016

What’s all the fuss about sugar? There’s been a lot of talk in the news lately about how important it is to look for snacks with no sugar added in order to cut back on your sugar consumption. Why is it so important? Here’s why you need to cut back on sugar:

Empty calories.
Sugar is high in calories—but not the good kind. There is absolutely no nutritional value in sugar. Although you may love the sweet taste, it’s important to remember these are completely empty calories since you are not absorbing any vitamins or minerals from eating sugar. When you fill up on empty calories instead of the nutrients you need, you typically begin to gain weight.

Tooth decay.
When you consume added sugars, you are promoting tooth decay. Sugar promotes the growth of bacteria in your mouth, and over time, the bacteria will multiply and start to wreak havoc on your teeth. Preserve your pearly whites by switching to snacks with no sugar added.

Liver damage.
High consumption of fructose, which is found in both table sugar and high fructose corn syrup, can lead to fatty deposits around your liver. Why does this matter? Fat build-up around your liver can quickly turn into nonalcoholic fatty liver disease, a condition that was rarely seen until our diets became so heavy with sugar. Learn more about nonalcoholic fatty liver disease here.

It’s addicting.
Just like smoking cigarettes or drinking alcohol, eating sugar can cause you to develop an addiction. When you eat sugar, dopamine is released into the brain’s pleasure center, making you feel instantly happier and more content. You may start to crave sugar during times of stress or sadness so you can relive that euphoric feeling once again. Over time, your body will begin to develop a tolerance to sugar, so you will need to eat more and more in order to get that feeling back.

It throws off your appetite.
When your body is hungry, it will send a signal to your brain to let you know it’s time for a snack. After you’ve eaten enough, your body lets your brain know you’re full and don’t need to eat anymore. But, when you consume too much sugar on a regular basis, these signals can be completely thrown off, meaning your body will not be able to tell when you’re full. This leads to overeating and weight gain, two side effects of sugar consumption that can happen fairly quickly.

Energy crashes.
Scarfing down a sugary snack will give you a short boost of energy, but afterwards, your body will crash—and crash hard. This is a result of your fluctuating blood sugar levels, and it’s not a healthy way to get energy. Instead, reach for a snack with no sugar added so you can provide your body with the nutrients it needs to stay energized all day.

Froozer, frozen whole-fruit (and veggie!) snacks are all natural, full of antioxidants, gluten-free, dairy-free, non-GMO, Kosher, low calorie and vegan. Want to try them for yourself? Buy them through our website or find out where to buy in a store near you.
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The 5 Best Whole Food Children's Snacks

Oct 5, 2016

Parents always have their kids’ best interests in mind, which is why keeping kids away from junk food is extremely important. What should you offer your children as an alternative to salty chips, sweet chocolate, and gummy fruit snacks? Reach for one of the healthiest, non-GMO, no sugar added, children’s snacks:

1. Fruit
Every type of fruit is bursting full of antioxidants and fiber, so try to get your kids hooked on these naturally sweet snacks instead of sugary candies and savory chips. You don’t have to hand your kids an apple or a bowl of berries, though. Make it more fun by buying all natural, frozen fruit treats, such as Froozer snacks, or throw a few different Froozer bars together in a blender to make a delicious smoothie.

2. Yogurt

Both regular and Greek yogurts have high levels of calcium, and Greek yogurt has more protein, which is naturally a healthier choice. To get kids interested in eating plain yogurt, cut up a Froozer snack and mix it in with the yogurt. This will ensure no added sugar and non-GMO products are in the yogurt. This is a snack that will peak your kids’ interest and will have them wanting more. We have three different flavors to choose from, Strawbanana Bliss, Tropical Sunset, and Blue Aloha. Let them pick their favorite as a yogurt topping and feel free to add a crunch with some roasted amlonds.

3. Breakfast Foods

Breakfast is the most important meal of the day. To make sure your kids are full and fueled up for the day ahead of them, grab a Froozer pop or two as a quick and healthy breakfast on the go. This is a great alternative to sugary cereals and breakfast pastries. Froozer is full of nutrients which gives kids an energy boost that will help them power through the rest of their morning with ease.

4. Dips
Put together a plate with vegetables and hummus, Froozer and yogurt, or peanut butter and crackers for your kids. Kids will love the idea of being able to pick up and play with their food by dipping it into the side dish. Another bonus? This is an easy snack to prepare and serve when your kids bust through the front door after school with growling stomachs.

5. Cheese

Another protein-heavy food is cheese, which is a great snack to serve your kids after school, in moderation. Besides protein, cheese also contains calcium, potassium, and vitamin D, which are all essential nutrients. Try to choose cheddar, mozzarella, or swiss cheese, since many researchers believe these cheeses protect your children’s teeth from harsh acids. Click here to learn more cheese nutrition factsTo make it more filling and to add additional vitamins, give them their choice of Froozer to go with their cheese snack.

You no longer need to keep looking for healthy children’s snack. Froozer has got you covered. Don’t forget to check the freezer! Froozer frozen whole-fruit snacks are all natural, full of antioxidants, gluten-free, dairy-free, non-GMO, Kosher, low calorie and vegan. Want to try them for yourself? You can buy Froozer now or find out where to buy in a store near you.
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Froozer packs frozen fruit, vegetables into tubes

A fast-growing Denver company is catching a lot of attention for its new twist on an old favorite: frozen fruit pops.

Sep 22, 2016

A fast-growing Denver company is catching a lot of attention for its new twist on an old favorite: frozen fruit pops.

Cool Frootz LLC, which does business as Froozer, started in January 2015 and ended its inaugural year with $1.2 million in sales, says President Rich Naha.


This year, the company — which has seven employees on the payroll — is on a pace to exceed that, he said.

Froozer sells frozen squeeze tubes of fruits and vegetables that are billed as a “frozen fruit snack.” They taste sweet, like a cross between frozen yogurt and soft-serve ice cream.

So far, Froozer offers three flavors: Strawberry Bliss, a combination that includes grapes, strawberries and bananas; Tropical Sunset with mangoes, grapes, pineapples and bananas; and Blue Aloha, including pineapples, grapes, bananas, blueberries and carrots. Three more flavors are slated to launch by the end of the year.

“The kids think it’s a dessert, but they can have it for breakfast or for a snack anytime — it’s a half-serving of fruit,” Naha said. “It’s made of whole fruits and vegetables, [and] there’s no sugar added and no water.”

The ingredients are picked when they’re ripe, then flash frozen. Machines at Froozer’s manufacturing plant in Oregon slice the fruits and vegetables into extremely thin pieces, then smush the slices together to create the Froozer snack, he said.

The process, which doesn’t expose the fruit to heat or oxygen, means “you’re getting the entire fruit, there’s no waste,” Naha said.

The company checks the process and the product for pathogens all along the line. And the slicing process doesn’t damage the fiber or the cell walls, or the micro nutrients in the cells, he said.

“People are very, very receptive to the label because it’s simple, recognized food with no added sugar. It’s the next evolution in minimally processed food,” Naha said.

“Every other product in the market adds water or sugar or uses heat and refreezing,” he added.

The snack has made inroads among a number of groups and organizations, including the Denver Broncos’ Dove Valley training center, Naha said.

Several school districts across the country; three children’s hospitals, including Aurora’s Children’s Hospital Colorado; and Denver Zoo also have approved offering Froozer, he said.

And retail stores are following suit, including Safeway, Whole Foods Market, 7-Eleven, Wal-Mart Stores, BJ’s and Kroger, the parent company of King Soopers, Fred Meyer and City Market, according to Froozer executives.

Some stores stock Froozer’s snacks in the frozen fruit section; others tuck it in among the frozen desserts, Naha said.

So far, the company has raised $3 million from investors and expects to finish raising an additional $1 million by the end of 2016.

That’s good, because Froozer is growing so fast that Naha expects the company to exceed its existing production capacity — about 30 million sticks of 2-ounce Froozer pops — next year.

“We’ll be raising money to expand,” he said.

Among the current investors is the Colorado Health Foundation, the state’s largest foundation, which focuses on improving the health and health care for Coloradans. The foundation makes grants and investments totaling more than $76 million a year.

It invested $650,000 in Froozer, said Amy Latham, the foundation’s vice president of philanthropy.

“Froozer is tasty, entirely all fresh fruits and veggies and kids are a big area of focus for us as well as increasing access to physical activity and healthy, nutritious food,” Latham said.

“[Froozer] was a home run for us,” she said.

Cathy Proctor covers energy, the environment and transportation for the Denver Business Journal and edits the weekly "Energy Inc." newsletter. Phone: 303-803-9233. Subscribe to the Energy Inc. newsletter

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Fresh Ingredients for Your Healthy Frozen Fruit Smoothie

Sep 12, 2016

Smoothies are a great way to increase your daily intake of fresh fruits and vegetables. But depending on the ingredients they’re made with, smoothies can quickly turn into unhealthy calorie-bombs filled with sugar, additives, and saturated fat. And consuming too many high-calorie smoothies could counteract their health benefits and sabotage your efforts to stay – or get – healthy.

What can you hope to find in the healthiest smoothies? First of all, keep in mind that organic ingredients are always in your best interest. We know, however, that this isn’t always possible, so don’t beat yourself up over it. Do the best you can.

Healthy Smoothie Bases
When it comes to smoothie ingredients, there’s nothing better than raw, fresh juice – whether from a juicer or squeezed. If you’re not lactose intolerant, raw milk is a great option also. Almond and coconut milk (and coconut water) work too. Soy milk is often used in smoothies, but because there’s evidence that soy isn’t the health food it’s been marketed as, do some careful research to find out if it's for you.

Water is found in many smoothies, but make sure it's pure water. "Pure" includes water run through a good filter, legitimate bottled water (Spring Mountain, Starfire), distilled, purified, and the best option:  spring water. To locate natural spring water near you, check out Find a Spring.

Using a healthy or medicinal tea can really improve the nutrition of your smoothie as well. The term “elixir” is sometimes used to designate these ingredients. Healthy fermented beverages can add nutrition to a smoothie also. Kefir, kombucha, and Hindu lemonade are some examples of beneficial fermented liquids.

Healthy Smoothie Ingredients
Look for smoothie ingredients that are natural, raw, unprocessed, and fresh – ingredients that are truly good for your health. And don't be afraid to try a new ingredient you've never used before if you are making your own fresh – or frozen – smoothies at home.
  • Fresh and frozen fruit
  • Fresh vegetables
  • Fresh sprouts
  • Plain yogurt (organic, sugar-free, Greek, homemade)
  • High quality protein powders
  • High quality superfood green powders
  • Superfoods (cacao, maca, aloe vera, goji berries, spirulina, etc.)
  • Herbs and spices (cinnamon, ginger, nutmeg, cayenne, mint, etc.)
  • Local and/or organic honey
  • Stevia
  • Hemp seeds and hemp protein
  • Raw nuts and nut butters
  • Various coconut products (shreds, flakes, raw meat, oil, butter)
  • Flax seeds and oil
  • Chia seeds and chia seed gel
  • Gluten-free Oatmeal
  • Natural gelatin
  • High quality salt (Celtic sea salt, pink Himalayan salt, Redmond salt, Real Salt, etc.)
  • Medicinal mushroom powders
  • Chinese herbs
  • Mineral supplements
  • Colostrum
  • Bee Pollen
  • Nutritional/Brewer's Yeast
At Froozer®, through our commitment to science, and the ongoing development of technology that supports better utilization of produce, we have created a whole new way of delivering healthy nutrition that is good for you and tastes great. What does that mean for you?

We make healthy frozen fruit bars that taste great!

We can’t wait for you to try our frozen fruit bars and let us know what you think! You can buy Froozer® on our website and we will ship it right to you. You can also find us in various grocery stores such as Whole Foods.
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Froozer Fuels Fund

Des announces Froozer Fuels Fund

Sep 9, 2016

Froozer®'s mission is to do good for the body, the environment and the communities we work in. Froozer® Fuels Fund has been established to help underserved youths find a way towards a brighter future.
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